Tips and Pitfalls: Discerning and Circumventing Bias in Social Research.

    Adherence to ethical norms in research is very important. It promotes the aims of research, such as knowledge, truth, and avoidance of error or bias. Ethical standards also promote accountability of the researchers to the public as well as build financial and in-kind support for research. It is very important that people, including funders, trust the quality and integrity of the research findings. Adherence to ethical norms in research also promotes important moral and social values, including social responsibility, human rights, compliance with the law, and health and safety.

    This opinion piece is mostly centered on the subject of bias in social research. It poses as a reminder or caveat to researchers that they should always abide to the ethical standards of research to, principally, discern and circumvent bias throughout the stages of research. Researchers must constantly and responsibly promote the very crucial aim of research, that of advancing knowledge in a truthful manner. The very social nature of human beings, which makes it difficult to avoid researcher effect while conducting social research, may make it difficult to discern, prevent or minimize bias. However, adherence to the ethical standards of research should guide researchers to keep the research process free of their personal

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